Sam Knowles is Founder & Chief Data Storyteller at Insight Agents - “Insight Agents are storytellers. Data storytellers. Our purpose is to help organisations sound like people and talk Human.”
Sam combines long and varied consultancy experience with a strategic planner’s facility for turning relevant data into narratives that resonate and campaigns that deliver.
Through Insight Agents, Sam helps all sorts of organisations – businesses and charities, universities and Governments – to identify and craft the most compelling, data-driven stories in their sector. He divides his time between solving client challenges, writing, and training.
An experienced and sought-after conference speaker, trainer, and consultant, Sam is a frequent and popular guest on podcasts. He is the co-founder and co-host of the Small Data Forum podcast, a sideways look at the uses and abuses of data big and small in business, politics, and public life.